Thursday, June 24, 2010

The Schlafly "Sale"

Everybody take a deep breath. The Saint Louis Brewery, makers of Schlafly Beer, is not, repeat, not for sale. For some reason, the owners thought it would be a good idea to let the world in on their inner workings a bit, and the story got all crazified. The owners are planning ahead--years ahead--for their retirement, and to ensure that the brewery doesn't end up in the wrong hands, the very long process of eventually selling the biz to senior management has begun. That is it. I'm not buying it, ABInBev's not buying it, some faceless investment bogeyman isn't buying it--the biz is staying in the family. Period. Now go have a beer.

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